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Symbols play an integral role in branding programs. More often than not, symbols are used alongside logotypes, the two working in tandem to illustrate the values and qualities of a brand to its audience. However, symbols can be hugely effective on their own, providing organizations and brands with 'marks' that provide an instantly recognizable signifier when seen independently of the brand name and/or logotype. Nike's 'swoosh' is seldom seen with its corresponding logotype these days: it has become so familiar that we don't need the name in order to recognize the brand. Among countless other examples, the Shell symbol, Michelin's Bibendum, London Transport's intersected circle, the Guinness Harp and the Woolmark symbol form a unique visual vernacular as ubiquitous and familiar as the 'man at work' pictogram. The book features over 1,300 symbols, organized into groups and sub-groups according to their visual characteristics. Every symbol is captioned with information on who it was designed for, who designed it, when, and what the symbol stands for. These sections are interspersed with short but detailed case studies featuring classic examples of symbols still in use, and exceptional examples of recently designed symbols.

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Author: Angus Hyland,Steven Bateman
Number of Pages: 336 pages
Published Date: 01 Jun 2011
Publisher: Laurence King Publishing
Publication Country: London, United Kingdom
Language: English
ISBN: 9781856697279
Download Link: Click Here
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